Price Comparison War
Price comparison sites such as confused.com and moneysupermarket.com have expanded and the amount of money being used to advertise has increased dramatically. About 5 years ago when there was only four or five sites offering a comparison service has risen to an estimated 130. moneysupermarket.com announced that its profits fell as it was hit by the economic downturn has been forced to restructure. This could be due to the amount of competition online at the moment and due the sheer amount that needs to be spent on advertising. Another challenge was that the competition has led to the financial services groups to pay lower fees for click through.
